Autonomous Sensory Meridian Response (ASMR) videos on YouTube create an experience in which everyday sounds triggers a tingling sensation on listeners. Inspired by these videos, I carried out several sound experiments and discovered that ASMR really affects my own state of mind. Cleaved by the sound of cracking cardboard and wrinkling paper, I felt I was floating. The tingling started in my head and continued to the rest of my body, leading up to a so-called brain orgasm.
ASMR has become a movement of many artists around the world, who, each in their own way, calm down the world little by little with the beauty of sound in every conceivable form. For me, it has become a medium to convey my stories about cosmetics and beauty.